Even as the café retail business is seeing a growth of 30 per cent per annum in India, Tata Coffee has no plans of re-entering the café retail business. Tata Coffee had tried its hands in this business when it acquired 34.31 per cent stake in Barista in 2001. Having sold the entire stake in 2004, Tata Coffee feels that it won’t be easy to enter the café retail market again.
Speaking on the sidelines of the India International Coffee Festival here, MH Ashraff, MD of Tata Coffee told FC, “Breaking into the café retail business now will be tough with existing players. We feel the timing of our entry was correct.” The café retail business is expected to see 5,000 outlets in five years, up from the existing 1,200 branded outlets across India.
Ashraff added, “Now the scope in the café retail market is limited. We keep hearing about international players planning to enter this segment as well. Therefore, for the domestic market, we intend to focus on growing the distribution of our Mr Bean and Coorg Pure brands. These two brands have negligible presence in southern markets currently.” (more)
Speaking on the sidelines of the India International Coffee Festival here, MH Ashraff, MD of Tata Coffee told FC, “Breaking into the café retail business now will be tough with existing players. We feel the timing of our entry was correct.” The café retail business is expected to see 5,000 outlets in five years, up from the existing 1,200 branded outlets across India.
Ashraff added, “Now the scope in the café retail market is limited. We keep hearing about international players planning to enter this segment as well. Therefore, for the domestic market, we intend to focus on growing the distribution of our Mr Bean and Coorg Pure brands. These two brands have negligible presence in southern markets currently.” (more)
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